Describe those bases of product differentiation that are not likely to be costly to duplicate, those that
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Describe those bases of product differentiation that are not likely to be costly to duplicate, those that may be costly to duplicate, and those that will often be costly to duplicate.
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Strategic Management And Competitive Advantage
ISBN: 978-0133823929
5th Edition
Authors: Jay B. Barney ,William S. Hesterly
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