Find examples of advertising where the brand is using a nostalgia appeal, and discuss whether it is
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Find examples of advertising where the brand is using a nostalgia appeal, and discuss whether it is relying upon personal or historical nostalgia, and if it is likely to be effective?
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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