How did Chobani apply socially shared meanings around the three core values of real people, real creations,
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How did Chobani apply socially shared meanings around the three core values of real people, real creations, and real fun, to establish the symbolic identity of the brand?
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Related Book For
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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