In what ways do the following products pursue a strategy of differentiation? (a) Louis Vuitton bags (b)
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In what ways do the following products pursue a strategy of differentiation?
(a) Louis Vuitton bags
(b) Samsung smartphones
(c) BBC television series
(d) Marlboro cigarettes
(e) Tencent
(f) Apple iPod
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Strategic Management And Competitive Advantage Concepts And Cases Global Edition Paperback
ISBN: 978-1292060088
5th Global Edition
Authors: William Hesterly
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