Keebler Cookies saw a 16% sales increase and social media conversation increased 328% in 2016. Was this
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Keebler Cookies saw a 16% sales increase and social media conversation increased 328% in 2016. Was this because of increased rational preference?
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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