Provide an example of a brand pursuing a nostalgic brand strategy and analyse it in terms of
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Provide an example of a brand pursuing a nostalgic brand strategy and analyse it in terms of Holbrook and Schindler’s (2004) nostalgia themes.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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