Provide an example of how one of Schau et al.s, (2009) social practices for creating value would

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Provide an example of how one of Schau et al.’s, (2009) social practices for creating value would aid in the development and release of new ideas for a firm.

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Strategic Brand Management

ISBN: 978-0198797807

4th Edition

Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan

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