Resource immobility is a key assumption of the resource-based view (RBV) of strategy and hence, the VRIO
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Resource immobility is a key assumption of the resource-based view (RBV) of strategy and hence, the VRIO tool. However, many companies with decades of competitive advantage have started to lose ground to new competitors. Is resource immobility fleeting? How can the RBV and VRIO tools explain such changes in advantage?
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Related Book For 
Strategic Management And Competitive Advantage
ISBN: 978-0133823929
5th Edition
Authors: Jay B. Barney ,William S. Hesterly
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