Should a firm pursue differentiation strategy in an industry where customers are very price sensitive? As low
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Should a firm pursue differentiation strategy in an industry where customers are very price sensitive? As low prices are often supported by low costs, in such a market, what can a differentiation strategy hope to achieve?
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Strategic Management And Competitive Advantage Concepts And Cases Global Edition Paperback
ISBN: 978-1292060088
5th Global Edition
Authors: William Hesterly
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