Think of two or three brands you feel are likely candidates for brand stretching, and discuss why
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Think of two or three brands you feel are likely candidates for brand stretching, and discuss why and in what direction you think it would make sense for them to ‘stretch’.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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