Unrelated corporate diversification involves entering an unfamiliar industry. Is the economies of scope analysis enough to make

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Unrelated corporate diversification involves entering an unfamiliar industry. Is the economies of scope analysis enough to make a decision on unrelated diversification? Is the five forces analysis also needed?

If not, why not? If so, then how should the two analyses be used in combination?

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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Question Posted: Jun 24, 2024 02:06 AM

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Unrelated corporate diversification involves entering an unfamiliar industry. Is the economies of scope analysis enough to make

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Strategic Management And Competitive Advantage

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