What criteria are important when making a brand stretching or brand retrenching decision? Are some of these
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What criteria are important when making a brand stretching or brand retrenching decision? Are some of these criteria more important than others?
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Shehar bano
I have collective experience of more than 7 years in education. my area of specialization includes economics, business, marketing and accounting. During my study period I remained engaged with a business school as a visiting faculty member and did a lot of business research. I am also tutoring and mentoring number of international students and professionals online for the last 7 years.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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