What do the various definitions of brand equity offered by Aaker, Franzen, and Keller have in common;
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What do the various definitions of brand equity offered by Aaker, Franzen, and Keller have in common; and how are they different?
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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