What is the difference between Hovis positioning itself as a brown bread specialist and then as a

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What is the difference between Hovis positioning itself as a brown bread specialist and then as a bread expert? How did the change in position help Hovis to break through its concerns regarding launching Hovis White?

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Strategic Brand Management

ISBN: 978-0198797807

4th Edition

Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan

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