What is the risk to Nikes existing brand equity in the professional athlete segment when they claim
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What is the risk to Nike’s existing brand equity in the professional athlete segment when they claim that dance is a ‘real sport’?
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Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
Since 2012 I am providing home tutions.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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