Will Crumplers move from niche bicycle brand to mainstream street ware alienate its initial supporters? How can
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Will Crumpler’s move from niche bicycle brand to mainstream street ware alienate its initial supporters? How can they maintain appeal to this group?
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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