Would the positioning tactic of brand as underdog work in your country? Explain.
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Would the positioning tactic of ‘brand as underdog’ work in your country? Explain.
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Raunak Agarwal
Teaching is my hobby and now my profession. I teach students of CA and CFA(USA) in batches of 100 students and have a 5 year experience.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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