3. Describe how an organization might use the BCG Growth- Share Matrix to evaluate its different strategic

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3. Describe how an organization might use the BCG Growth-

Share Matrix to evaluate its different strategic business units. Now, explain how an organization might use the GE Multifactor Portfolio Matrix to evaluate its strategic business units.

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Modern Management Concepts And Skills

ISBN: 9780132176347

12th Edition

Authors: Samuel C. Certo , S. Trevis Certo

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