Describe how an organization might use the BCG Growth-Share Matrix to evaluate its different strategic business units.
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Describe how an organization might use the BCG Growth-Share Matrix to evaluate its different strategic business units. Now, explain how an organization might use the GE Multifactor Portfolio Matrix to evaluate its strategic business units. LO1
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Modern Management Concepts And Skills
ISBN: 0134729137
15th Edition
Authors: Samuel Certo, S Certo, S. Certo
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