Describe how an organization might use the BCG Growth-Share Matrix to evaluate its different strategic business units.

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Describe how an organization might use the BCG Growth-Share Matrix to evaluate its different strategic business units. Now, explain how an organization might use the GE Multifactor Portfolio Matrix to evaluate its strategic business units. LO1

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Modern Management Concepts And Skills

ISBN: 0134729137

15th Edition

Authors: Samuel Certo, S Certo, S. Certo

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