Describe the four major categories or sources of product or service differentiation.
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Describe the four major categories or sources of product or service differentiation.
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Product or service differentiation is a marketing strategy that businesses use to distinguish their products from similar offerings in the market Ther...View the full answer
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Related Book For
Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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