Do you agree or disagree with the following statement? explain your reasoning. television viewers are passive viewers
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Do you agree or disagree with the following statement? explain your reasoning. “television viewers are passive viewers of ads whereas internet users take an active role in choosing what to look at—so customers on the internet are tougher for marketers to reach.”
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Strategic Management:Concepts And Cases,
ISBN: 9781292016894
15th Global Edition
Authors: Fred David
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