Go back to the discussion of JetBlue in the box entitled How Would You Do That? 1.

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Go back to the discussion of JetBlue in the box entitled “How Would You Do That? 1. ” Use the strategy implementation model in Exhibit 7 to identify what would be necessary to successfully implement JetBlue’s strategy.How would the implementation levers be different for JetBlue than for some of the major airlines?

Exhibit 7

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Strategic Management Concepts And Cases

ISBN: 9781260075106

2nd Edition

Authors: Mason Carpenter, Gerry Sanders

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