Identify a firm and document its alliance activity over the past five to ten years (visit the Web site of a public firm, particularly the “history” page). Examine the list of officers at the company (these are always detailed in the annual report and often on the firm’s Web site). Do they appear to have a dedicated alliance function? What kinds of changes would they have to make if they were to follow the recommendations on implementation levers necessary to achieve an effective dedicated alliance function? What would be the costs and benefits of such a change?