In Groups Develop a strategic group map of the restaurant industry in your town. Establish strategic groups and offer a rationale for the groupings you have created. Explicitly identify the criteria for defining each group and for distinguishing it from the other groups. Include three to five competing restaurants in each strategic group and be prepared to discuss the competitive similarities of the restaurants within each strategic group and the competitive differences between and among the strategic groups.

Whole Class Compare the different strategic group maps developed by the different groups in class. Each group should give the logic of its classification independent of what other groups say. Discuss the differences that may exist both in terms of the strategic group structure of the industry and where particular restaurants are placed within the group structure.