Refer to the box entitled How Would You Do That? 1. Pick another industry that is of

Question:

Refer to the box entitled “How Would You Do That? 1.” Pick another industry that is of interest to you. What did you identify as your indicator of potential market size? What market performance indicator did you use (for instance, in the example we used current cell phone usage)? How different were your CAP and CAGE-adjusted CAPs?

Fantastic news! We've Found the answer you've been seeking!