Since adidas and Puma are based in the same city, could this close proximity benefit or hinder

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Since adidas and Puma are based in the same city, could this close proximity benefit or hinder the two firms 1) cooperating with each other on r&D, or 2)

gathering and assimilating competitive intelligence on the other firm?

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Strategic Management:Concepts And Cases,

ISBN: 9781292016894

15th Global Edition

Authors: Fred David

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Question Posted: Jul 24, 2024 09:00 AM

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Since adidas and Puma are based in the same city, could this close proximity benefit or hinder

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Strategic Management:Concepts And Cases,

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