Why might a firm use both qualitative and quantitative assessments of a project?

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ISE Strategic Management Of Technological Innovation

ISBN: 9781264080939

7th International Edition

Authors: Melissa A. Schilling

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Question Posted: Mar 12, 2024 06:00 AM

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Why might a firm use both qualitative and quantitative assessments of a project?

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A firm may use both qualitative and quantitative assessments of a project because each approach provides unique insights and perspectives and combinin...View the full answer

ISE Strategic Management Of Technological Innovation

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