Since its debut in 2015, Broadway's hit musical Hamilton has received critical acclaim and realized unprecedented box office sales. Just a year after opening, shows were sold out through January 2017 and ticket prices had climbed to $500. Such widespread success inspired the play's management to think about how they could extend Hamilton's footprint beyond Broadway. 

Hamilton’s digital team focused on attracting an even wider audience by establishing a presence on the Internet and in social media. They understood how these channels provided a unique opportunity for fans who had never seen the live show to experience the Hamilton brand. At the cornerstone of the team’s efforts were a series of online “Ham4Ham” videos. In these, the cast of Hamilton produced short and playful seenes—some were reenactments from the play; others were unrelated vignettes. In one, the cast recreated a popular scene from the West Wing of the White House right before they were set to perform for President Obama. In another, lead actor Lin Manuel-Miranda and Hamilton’s composer Alan Menken sang songs from Disney's The Little Mermaid. The show also regularly publishes digital content across Instagram, Snapchat, Twitter, and YouTube, including usergenerated postings. For example, the team manages an Instagram series called #HamArt, which depicts drawings and paintings of characters or scenes from the play created by its fans.......

Questions: 

1. How can Broadway leverage its success with Hamilton to increase its convert the younger demographic to be become habitual playgoers? 

2. Using the criteria to evaluate business leveraging options, what cther growth options exist as revenue-generating for Hamilton?