What elements of Warby Parkers social media marketing strategy help reduce dissonance for consumers that are considering
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What elements of Warby Parker’s social media marketing strategy help reduce dissonance for consumers that are considering switching eyeglass brands? How does the socially conscious business strategy help provide an alternative narrative that they can share with their social network?
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Strategic Social Media From Marketing To Social Change
ISBN: 978-1118556849
1st Edition
Authors: L. Meghan Mahoney
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