=+1 (a) How did 3Ms David Windorski get ideas from college students to help him in designing
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(a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter?
(b) How were these ideas important to the success of the product?
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Related Book For
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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