=+1 (a) How did 3Ms David Windorski get ideas from college students to help him in designing

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(a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter?

(b) How were these ideas important to the success of the product?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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