=+1 What consumer wants (or benefits) are met by the following products or services? (a) Carnation Instant
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=+1 What consumer wants (or benefits) are met by the following products or services?
(a) Carnation Instant Breakfast,
(b) Adidas running shoes,
(c) Hertz Rent-ACar, and
(d) television home shopping programs.
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Related Book For
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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