=+1 What variables might be used to segment these consumer markets? (a) lawn mowers, (b) frozen dinners,

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=+1 What variables might be used to segment these consumer markets?

(a) lawn mowers,

(b) frozen dinners,

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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