1.11 Is it right for marketers to track consumer purchases?

Should consumers be concerned with what information is being used? (AACSB: Communication; Ethical reasoning;

Reflective thinking)

Every parents’ fear when they put an infant to sleep is Sudden Infant Death Syndrome (SIDS) – the sudden unexplainable death of an otherwise healthy baby. In Europe thousands of infants die each year of SIDS; a leading cause of infant death. For around €199, parents can buy monitors that track babies’ vital signs, such as respiration, heart rate, skin temperature, sleeping position and quality of sleep. The Mimo Smart Baby Monitor is a cute clip-on turtle that attaches to a special organic cotton onesie, and the Owlet Baby Monitor is a smart sock that looks like a little toeless boot. If parents don’t want to attach these devices to their little ones, they can opt for the SafeTo Sleep Breathing Monitor sheet with a built-in monitor. All of these devices stream data to parents’ smartphones.