=+2 (a) Who is the target market? (b) What is the point of difference in regard to

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=+2

(a) Who is the target market?

(b) What is the point of difference in regard to the positioning for Warm Delights?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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