2. Academic medical centers often compete with neighboring community hospitals for routine patient care services. What price-quality
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2. Academic medical centers often compete with neighboring community hospitals for routine patient care services. What price-quality assumptions about health services do consumers make in deciding between two such hospitals? Are they rational? Assuming that the monetary costs to use either facility are often equivalent, what are the nonmonetary costs facing consumers who use either hospital?
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Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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