=+2 How does the quality dimension in marketing the Philadelphia Phillies as an entertainment service differ from
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=+2 How does the “quality” dimension in marketing the Philadelphia Phillies as an entertainment service differ from that in marketing a consumer product such as a breakfast cereal?
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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