=+ 2 How successful would a television commercial in Japan be if it featured a husband surprising
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=+ 2 How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Why?
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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