=+2 Like the traditional marketplace, marketspace offers marketers opportunities to create greater time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility provided by the virtual retailer that you enjoyed during a nonelectronic experience shopping for the same product category.