2. Select a product, either a good or service, that you consider to be in the decline...
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2. Select a product, either a good or service, that you consider to be in the decline phase of the PLC.
Discuss some of the options the company has for dealing with this product. What do you think is the best option, and why do you think so?
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Related Book For
Marketing Because Everyone Is A Marketer
ISBN: 978-1260575934
3rd Edition
Authors: Shane Hunt ,John Mello ,George Deitz
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