2. Select a product, either a good or service, that you consider to be in the decline...

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2. Select a product, either a good or service, that you consider to be in the decline phase of the PLC.

Discuss some of the options the company has for dealing with this product. What do you think is the best option, and why do you think so?

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Related Book For  book-img-for-question

Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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