=+2 What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-with-flags

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=+2 What

(a) special advantages and

(b) potential problems did 3M have in introducing a new highlighter-with-flags product for college students?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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