=+3 Compared to selling through the nongrocery channels, what kind of product, price, and promotion strategies might
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=+3 Compared to selling through the nongrocery channels, what kind of product, price, and promotion strategies might ConAgra Foods use to reach the grocery channel more effectively?
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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