=+3 Compared to selling through the nongrocery channels, what kind of product, price, and promotion strategies might

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=+3 Compared to selling through the nongrocery channels, what kind of product, price, and promotion strategies might ConAgra Foods use to reach the grocery channel more effectively?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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