=+3 Describe the types of purchases Lands End buyers typically face in each of the three buying

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=+3 Describe the types of purchases Lands’ End buyers typically face in each of the three buying situations:

straight rebuy, modified rebuy, and new buy.

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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