=+3 Describe the types of purchases Lands End buyers typically face in each of the three buying
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=+3 Describe the types of purchases Lands’ End buyers typically face in each of the three buying situations:
straight rebuy, modified rebuy, and new buy.
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Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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