=+4 Considering all five elements of the promotional mix (advertising, personal selling, public relations, sales promotion, and
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=+4 Considering all five elements of the promotional mix
(advertising, personal selling, public relations, sales promotion, and direct marketing), what specific promotional activities should the Phillies use? Which should be used offseason? During the regular season?
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Related Book For 
Marketing The Core
ISBN: 9780077473624
4th Edition
Authors: Roger Kerin, Steven Hartley, William Rudelius
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