4. Medical device companies, pharmaceutical companies, and health information systems companies all spend heavily on trade shows
Question:
4. Medical device companies, pharmaceutical companies, and health information systems companies all spend heavily on trade shows to reach prospective customers. Research the major trade shows for these three market segments and analyze the target markets, the advantages, the disadvantages, and the best practices for exhibiting with these trade shows.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
Question Posted: