4. Pharmaceutical companies hire contract research organizations (CROs) to outsource portions of their clinical research functions. Many of the large “big pharma” companies prefer making provider agreements with the five largest CROs. Smaller competing CROs, however, frequently have the same or better clinical research capabilities and charge lower fees. As the chief marketingofficer of one these smaller CROs, how would you convince a big pharma company to use your services?