=+ 4 Touch Toiletries Inc. has developed an addition to its Lizardman Cologne line tentatively branded Ode

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=+ 4 Touché Toiletries Inc. has developed an addition to its Lizardman Cologne line tentatively branded Ode d’Toade Cologne. Unit variable costs are 45 cents for a 3-ounce bottle, and heavy advertising expenditures in the first year would result in total fixed costs of $900,000.

Ode d’Toade Cologne is priced at $7.50 for a 3-ounce bottle.

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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