4. Web 2.0 refers to a second-generation of web-based communities and hosted services. Examples include weblogs, social
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4. Web 2.0 refers to a second-generation of web-based communities and hosted services. Examples include weblogs, social networking communities such as MySpace, video-sharing portals like YouTube, podcasts, and RSS feeds that allow both downloading and uploading of content. What are the different ways a pharmacy chain, a chiropractor, and a health and fitness club could use Web 2.0 to reach their personal marketing communications goals?
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Related Book For 
Strategic Marketing For Health Care Organizations
ISBN: 9781118355831
1st Edition
Authors: Philip Kotler
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