=+4 What specific marketing actions would you propose that Mall of America managers take to ensure its

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=+4 What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors

(a) from the local metropolitan area and

(b) from outside of it?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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