4.8 Conduct an online search to learn more about the marketing research industry. Develop a presentation describing

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4.8 Conduct an online search to learn more about the marketing research industry. Develop a presentation describing the variety of jobs in the marketing research field along with the compensation for those jobs.

create a graphical representation to communicate your findings. (AACSB: Communication; Use of IT;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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