=+5 The format in which information is presented is often vital. (a) If you were a harried

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=+5 The format in which information is presented is often vital.

(a) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs?

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Marketing The Core

ISBN: 9780077473624

4th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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